Visit Maldives is set to showcase its brand on one of the world’s largest sporting platforms during the highly anticipated Liverpool FC vs Manchester United match on October 19, 2025. As part of an official partnership with Liverpool Football Club, the Maldives will be featured prominently across Anfield Stadium’s LED boards and digital screens in 10 languages. This exposure will highlight the Maldives’ global appeal, diversity, and sustainability, providing an unmatched opportunity to inspire future travel and further strengthen its reputation as a premier luxury destination.
Visit Maldives Gains Unprecedented Global Exposure at Anfield
On October 19, 2025, the Maldives will have a front-row seat to one of the most-watched sporting events in the world, when Liverpool FC faces off against Manchester United at Anfield Stadium. As part of an official partnership with Liverpool FC, Visit Maldives will showcase its brand across the stadium’s LED perimeter boards and digital screens, targeting millions of viewers globally. With the match being broadcast to over 180 countries, this exposure represents a landmark opportunity for the Maldives to amplify its visibility on a massive scale, highlighting the destination’s rich offerings.
In an industry-first, the Maldives’ branding will appear in Dhivehi script for the very first time on such a large global stage, marking a proud moment for the nation. This new initiative is part of Visit Maldives’ broader strategy to engage with international audiences, providing millions of people around the world with a direct connection to the country’s stunning landscapes and diverse cultural offerings. This bold move aims to ensure the Maldives’ name resonates far and wide, reinforcing its position as a leading destination for luxury, adventure, and sustainability.
Leveraging Liverpool FC’s Global Reach for Brand Visibility
The partnership between Visit Maldives and Liverpool FC is built on the mutual goal of increasing global brand visibility through high-impact media exposure. With the Liverpool FC match, which will be watched by a global audience in the millions, Visit Maldives will gain unprecedented access to potential travellers. The LED boards at Anfield will be strategically placed to capture the attention of viewers across multiple continents. Alongside the digital content that will be shared on social media platforms, the Maldives’ brand will be exposed to millions of people who may have never previously considered the destination for their next getaway.
This sponsorship represents a new chapter in the Maldives’ marketing strategy, as it continues to solidify its place on the world stage. With football being one of the most-watched sports globally, the Liverpool FC brand offers Visit Maldives unparalleled access to the football fanbase, which is known for its passion and loyalty. This partnership not only targets football fans but also taps into the wider global market, positioning the Maldives as a key destination for luxury tourism.
Diverse Offerings and Multilingual Reach at Anfield
At the heart of the Visit Maldives campaign is its message of diversity and sustainability. The Maldives is much more than just an idyllic beach destination. Through its branding at Anfield, Visit Maldives will emphasize the wide range of tourism experiences the country offers, from family-friendly resorts to adventure, wellness retreats, and cultural travel. The campaign will also highlight the country’s ongoing efforts to maintain sustainable tourism practices, underscoring its commitment to conserving its natural beauty while welcoming global visitors.
By appearing on digital screens in 10 languages, including English, Arabic, Japanese, Chinese, French, German, Russian, Italian, Korean, and Dhivehi, Visit Maldives ensures that its message reaches a global audience. This multilingual approach caters to the Maldives’ diverse customer base and highlights the country’s inclusive and international appeal. The strategic use of multiple languages demonstrates the Maldives’ adaptability and commitment to meeting the needs of travellers from all corners of the world, making it clear that the country is a welcoming destination for people of all backgrounds.
A Historic Moment for the Maldives: Dhivehi Script at Anfield
For the first time in history, the Maldives’ branding will feature the Dhivehi script, the country’s native language, on a global stage. This marks a historic milestone for the nation, as it further elevates its cultural identity in the eyes of the world. With millions watching, this cultural moment holds significant importance for the Maldives, as it highlights the nation’s deep cultural roots and unique heritage. This inclusion of Dhivehi script on a world-renowned platform like Anfield reflects the country’s growing influence on the global stage, fostering pride and unity among the Maldivian people.
The decision to showcase the Maldives in Dhivehi also serves as a reminder of the country’s commitment to preserving its culture while embracing modernity. By using the Dhivehi script, Visit Maldives sends a clear message that the nation remains rooted in its traditions while positioning itself as a forward-thinking, global tourism destination. It is a proud moment for the nation, and one that will resonate deeply with Maldivians and the international community alike.
Maldives: Luxury, Sustainability, and Responsible Tourism at Anfield
The Maldives’ official partnership with Liverpool FC is not just about branding—it’s about promoting the country’s vision for sustainable tourism. At the core of the Visit Maldives campaign is a commitment to responsible tourism and environmental conservation. The Maldives has long been a leader in eco-conscious travel, and the brand’s visibility at Anfield will reinforce its message of preserving natural beauty while providing world-class experiences for travellers.
Through its digital and LED presence, Visit Maldives will remind viewers that the destination is not only a luxury haven but also a country dedicated to protecting its fragile environment. Whether it’s through eco-friendly resorts, marine conservation efforts, or sustainable travel practices, the Maldives is positioning itself as a leader in responsible tourism. The campaign’s focus on sustainability aligns perfectly with the growing demand for eco-conscious travel, making it clear that the Maldives offers both exceptional luxury and a commitment to preserving the planet for future generations.
Strengthening Global Partnerships for Future Tourism Growth
The partnership between Visit Maldives and Liverpool FC is a testament to the Maldives’ ongoing efforts to strengthen global partnerships and expand its international reach. This collaboration underscores the Maldives’ commitment to diversifying its source markets, connecting with football fans around the world, and leveraging storytelling through sports to create emotional connections. The brand’s visibility at Anfield provides an opportunity to reach millions of potential travellers, further cementing the Maldives’ position as a top-of-mind destination.
The Maldives is actively working to build lasting relationships with global stakeholders and partners to ensure the sustainable growth of its tourism industry. This partnership with Liverpool FC is just one example of how Visit Maldives is adapting to changing market trends and harnessing the power of global media to attract travellers. By engaging with football fans through their passion for the sport, the Maldives is not only promoting its world-class offerings but also creating deeper emotional connections with a wider audience.
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