Omni Hotels & Resorts is excited to introduce an extraordinary new offering for the summer season—Tiki Social, a Tiki-inspired cocktail experience developed in partnership with legendary Tiki historian and cocktail expert Jeff “Beachbum” Berry, celebrated creator and proprietor of the renowned Latitude 29 restaurant in New Orleans. From Memorial Day Weekend through Labor Day, Omni guests and visitors alike will be invited to immerse themselves in a vibrant, tropical atmosphere while savoring an exclusive selection of expertly crafted cocktails designed to evoke the spirit of island paradise and elevate their summer stays.
This dynamic Tiki Social event will take shape at chosen Omni locations, featuring engaging pop-up bars that convert indoor lounges and outdoor areas into vibrant tropical havens. These immersive settings will feature extended hours on Friday and Saturday evenings, allowing guests to unwind in an environment inspired by the golden age of Tiki culture. The pop-ups will be open to the public as well as hotel guests, inviting a broader audience to enjoy the unique ambiance and specialty cocktails crafted specifically for this occasion.
“Tiki has always been about transporting people, if only for a moment, to someplace sunny, breezy, and far from the everyday,” said Berry. “Working with Omni Hotels & Resorts on Tiki Social let us bring that sense of fun to all kinds of spaces, whether you’re lounging at a resort or ducking into a city bar after work. These drinks were designed to make every sip feel like a mini vacation.”
Central to Tiki Social is the collaboration between Jeff Berry and Omni’s expert bar teams, who have meticulously developed an exclusive menu of eight original cocktails alongside two zero-proof options that celebrate the art of tropical mixology. These drinks combine premium spirits, exotic flavors, and carefully balanced ingredients to deliver an unforgettable sensory experience reminiscent of classic island resorts.
One of the standout signature drinks is The Coconutty Islander, presented inside a freshly cracked coconut and combining silky platinum rum with Coco Reàl, vibrant passion fruit liqueur, pure coconut water, and a splash of lively lime, and creamy macadamia liqueur. This drink perfectly captures the tropical essence with its refreshing and nutty profile.
Totem’s Kiss offers a warm, spiced experience that allows guests to choose between gold rum or vodka, mixed with vanilla Reàl, allspice liqueur, bright citrus notes from lime and orange, and a touch of cinnamon and bitters. Its rich layers and aromatic complexity provide a sophisticated twist on traditional Tiki flavors.
For fans of classic island cocktails, Mai Tai Have Another combines gold rum and dark Jamaican rum with orgeat syrup, orange, and lime juices to deliver a perfectly balanced, flavorful drink that pays homage to the Mai Tai’s enduring popularity.
The Tropical Tease offers an intriguing blend of blanco tequila and smoky mezcal, enhanced by raspberry Reàl, fresh lemon, pineapple, and a hint of crème de cacao, making it a A vibrant and intricate option for adventurous palates craving daring tastes.
The Bitter Birdie features rum and Campari mingled with pineapple liqueur, lime, and bitters, creating a refreshing bitter-sweet profile that adds depth and intrigue to the menu.
Donovan’s Reef blends malt Scotch with crisp apple Reàl, lemon, pineapple, triple sec, and chili liqueur to offer a surprising fusion of smoky, fruity, and spicy notes, expanding the boundaries of conventional tropical drinks.
Highlighting the inclusivity of the Tiki Social program, Omni is also offering two exceptional zero-proof beverages to ensure all guests can partake in the festivities. The ‘Designated Diver’ and the ‘Dry Tai’—a spirits-free reinterpretation of the classic Mai Tai—deliver vibrant, complex flavors without alcohol, emphasizing that the tropical experience is accessible to everyone.
Across Omni’s extensive portfolio, all properties will showcase a curated selection of Tiki Social cocktails at their lobby bars, providing guests with a taste of this innovative program. However, select locations will elevate the experience by hosting the full pop-up events, featuring the entire eight-cocktail menu, tropical décor, themed music, and an immersive island atmosphere that transforms a simple evening into an unforgettable escape.
This summer, Omni Hotels & Resorts is setting a new standard in luxury hospitality by blending expertly crafted cocktails, engaging experiences, and cultural storytelling through Tiki Social. The collaboration with Jeff “Beachbum” Berry not only enriches Omni’s already celebrated beverage program but also invites travelers and locals alike to step into a world of vibrant flavors, playful creativity, and tropical charm. Whether seeking a relaxing evening after a day of travel or an exciting social gathering spot, Tiki Social offers an exceptional opportunity to experience paradise without leaving the city.
“At Omni, we’re always looking for fresh ways to create memorable experiences for our guests, and Tiki Social is the perfect way to do just that. It offers a unique, immersive way to celebrate the season and connect guests with the spirit of summer,” said Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts.
With its thoughtfully designed menu, inviting ambiance, and commitment to quality, Tiki Social promises to become a standout summer highlight for Omni properties and a destination for cocktail enthusiasts eager to explore the art of Tiki mixology reimagined for today’s discerning traveler.
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