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Elon Musk Appoints Linda Yaccarino, Former NBCUniversal Executive, as Twitter CEO



Chairman, Advertising Sales and Client Partnerships NBCUniversal Linda Yaccarino speaks onstage at     the Hacking The Future Of Premium Content: Mr. Robot And Redefining TV Models panel at Liberty        Theater during 2016 Advertising Week New York on September 28, 2016 in New York City.


Elon Musk, the current CEO of Twitter, has announced the appointment of Linda Yaccarino, a former executive at NBCUniversal, as the next CEO of Twitter. Musk expressed his excitement about the hiring in a tweet, stating that Yaccarino would primarily focus on business operations while he would concentrate on product design and new technology. He also revealed his vision to transform Twitter into "X," the Everything app.

This move comes at a time when Twitter has been experiencing turmoil, with mass resignations and companies pausing advertising since Musk acquired the platform in October. Linda Yaccarino brings extensive experience to the role, having spent 11 years at NBC Universal, where she most recently served as the chairman of global advertising and partnerships. Yaccarino expressed her honour to have been part of Comcast NBCUniversal and to have led an incredible team, stating that they have transformed the company and the entire industry.

The appointment of Yaccarino as the new CEO of Twitter has had a positive impact on Tesla's stock. Since Musk made his bid for Twitter in April 2022, Tesla shares had experienced a decline as Musk sold off shares to finance his new social media platform. However, the removal of Musk as CEO of Twitter has been perceived as a positive development for Tesla, with analysts believing it will add roughly $15 per share to the Tesla story. Musk's initial tweet about the hire even resulted in a 2% increase in Tesla stock just before the market closed.

While Musk steps down as CEO of Twitter, he will continue to serve as the CEO of SpaceX and Tesla. The transition in leadership at Twitter occurs at a crucial moment for Tesla, as the company faces challenges such as a recall in China, declining U.S. demand, and an electric vehicle pricing war, all of which have put pressure on the company's stock. In the past month, Tesla shares fell by as much as 20% after the company reported lower-than-expected gross margins in the first quarter. Despite the challenges, Tesla's annual shareholder meeting is scheduled for Tuesday, May 16.