The Swiss candy that wakes you up: With his caffeine candy Wachmeister, Kandy Thamilchelvan wants to conquer the market. The wake-up candy to suck on is produced in Switzerland.
Kandy Thamilchelvan Founder of the The Paido Soda Company GmbH & Wachmeister AG
The relatively low caffeine content also contributes to this. Conventional products contain up to 50 milligrams of caffeine per candy. Wachmeister, on the other hand, only contains 10 milligrams - that's about half as much as in espresso. Therefore, Wachmeister contributes to "healthier alertness" without palpitations, trembling, or overactivity. "Wachmeister keeps you focused, for example during long car journeys or meetings, or it helps you get over the lunchtime slump," Thamilchelvan recommends up to eight candies per day. Wachmeister contains no sugar, and it's sweetened with sorbitol and stevia.
Tow flavour Raspberry & ICE mint Buy now
Thamilchelvan spent about a year working on the recipe with a Swiss candy manufacturer (whose name remains a secret), and the company also takes over production. Thamilchelvan is having half a million candies made for the launch in June.
In June, Wachmeister will hit the market in Germany and Switzerland. Thamilchelvan has commissioned distribution partners for the distribution, and he takes care of the marketing from Schindellegi in Schwyz. "In Germany, it's significantly easier to get onto the shelves than in Switzerland," he found. At the start, Wachmeister will be available at 10,000 points of sale in Germany, in supermarkets and at petrol stations. In Switzerland, negotiations were still ongoing at the time of this conversation. Depending on the outlet, a pack of 15 candies should cost between 2 and 2.99 Euros. Thamilchelvan states that Wachmeister is considerably cheaper than the competition.
Switzerland and Germany should not be the end of it. Thamilchelvan believes in the growth potential of his candies and the strength of the "Wachmeister" brand. Within five years, Wachmeister should be available in 35,000 stores in 28 countries, including Europe, but also in the USA and Asia. The entrepreneur wants to generate 4.3 million Swiss francs in sales with Wachmeister alone in the first year, and from the third year on, he wants to really make money with the candies.
Wachmeister, a promising player in the candy industry, has the potential to become the new Red Bull of its sector. The company has placed a strong emphasis on advertising, employing eye-catching marketing strategies to capture consumers' attention. In an effort to boost its brand presence, Wachmeister has secured a sponsorship deal with Love Mobile at this year's Streetparade, a renowned event.
With its innovative approach and captivating marketing campaigns, Wachmeister has gained significant recognition. Kandy Thamilchelvan, the founder of Wachmeister, has emerged as one of the most prominent startup founders in Switzerland. The company's accomplishments have been recognized on an international scale, as evidenced by its recent achievement of winning the TOP STARTUPS 2023 IN GERMANY award in Germany.
These accolades and marketing endeavours position Wachmeister as a rising star in the candy industry, signalling its potential to challenge established brands and carve out a prominent position in the market. As the company continues to innovate and captivate consumers with its unique offerings, it is poised for success in the candy industry and beyond.
Certainly, here are ten key points for a review of the Wachmeister mint-flavoured caffeine candies:
1. Natural Flavors: These candies are characterized by their use of natural mint flavour, creating an authentic and enjoyable taste experience.
2. Sugar-free: Sweetened with Sorbitol and Steviol glycosides from Stevia, these candies offer sweetness without the use of traditional sugars, making them suitable for those managing their sugar intake.
3. Caffeine Content: With the addition of caffeine and Mate extract, these candies provide a gentle energy boost, ideal for overcoming afternoon fatigue or staying alert during long meetings.
4. Refreshing Taste: The incorporation of menthol enhances the mint flavour, contributing to a refreshing and invigorating taste profile.
5. Vitamin-Enriched: The candies are fortified with vitamins, specifically Niacin and Riboflavin, adding a health-friendly aspect to their consumption.
6. Anti-Caking Agent: The use of Magnesium salts of dietary fatty acids ensures the candies retain their individual shape and do not stick together.
7. Healthier Alternative: Given their low-sugar content, energy-boosting components, and vitamin fortification, these candies can be considered a healthier alternative to traditional confectionery items.
8. Mate Extract: The inclusion of Mate extract not only contributes to the caffeine content but also adds a unique element to the candy's composition, distinguishing it from other caffeinated candies on the market.
9. Consistent Quality: The precise percentages of key ingredients, such as the 2.8% natural mint aroma and 1.8% Mate extract, indicate a careful formulation process, suggesting consistent quality across the product line.
10. Overall Experience: Combining refreshing mint flavour with an energy kick and health-conscious ingredients, these candies offer a distinctive and satisfying consumption experience. They serve as both a delicious treat and a functional product to help maintain alertness during the day.
The Swissfinancialtime JK contributed to this report.
